When we discuss customer loyalty programs, it is essential to note that top brands, such as Incremental marketing have continually made unforgettable footprints. Some of these brands have enjoyed significant profits from running loyalty and rewards programs to meet their customers’ expectations for respective categories as needed. Also, they spend a great deal, ranging into billions of dollars, to improve their brands in a way that resonates more with consumers.
Statistics also show that loyal customers return to these brands irrespective of the product or service prices. They also become strong advocates and ambassadors for the brand, telling friends, families, and contacts about what they enjoy about your brand product or service.
Brands that have become successful today with a big fan base are not spending the bulk of their marketing budget on acquiring new customers. However, they can boast of a large percentage of loyal customers who prioritize such a brand.
This article examines the top brands with the most remarkable and most successful customer loyalty program
Top Companies with Great Customer Loyalty
- Amazon
According to Brand Key’s latest statistics, based on 2020 research, Amazon remains the biggest company in brand loyalty in the US, especially in multiple qualities of the world’s brands. The brand ranks highest for customer engagement and loyalty to up to 1121 brands in over 109 categories.
In this latest ranking, Amazon appears twice as Number 1 and Number 3 in the overall ranking. Amazon started giving lower shipping rates to returning customers while Amazon Prime grows by more than 20% every year and over 5 million users.
Moreover, the most popular item in the brand category in this latest research is the Smartphones category, while tablets dropped in relevance. The fall in the tablets category rating does not deter Amazon from remaining atop the list and for the fourth time in a row. Amazon impresses customers through products/services. It also serves tremendous benefits through Kindle ranks for top eBook readers and other businesses.
- Netflix
Due to the lockdown resulting from the COVID19 pandemic, customers have found solace in streaming videos that comes with several boosted brand loyalty for top products. For instance, Netflix ranks as number 2 on the list, while four different videos made it among the top 20 selected videos from 2020.
In the initial rating, Netflix was at position 6 while making way into many subscribers’ lives. Staying at home more forces many people to watch more TV, and Netflix provided better chances at new movies. Otherwise, many of the subscribers would not have had time to watch these movies.
Also, Netflix provided several benefits to new subscribers as competitions tensed up during the lockdown. The company even provided multiuser accounts that are shareable among multiple users with premium subscription services. Consequently, Netflix became one of the companies with the highest gain from retaining customer loyalty through extra benefits and gains.
- Apple
For Apple, there is no doubt about the increasing love for their products all around the world. The company boasts of one of the most loyal sets of brands through viable, highly profiting programs. Up to 59% of iPhone users admit to loving the same blind loyalty products and not because of any other quality. The mobile phone sector seems to be highly saturated, yet, Apple gadgets stand tall in that market.
One of the outstanding advantages of the Apple brand comes from a well-defined vision and mission statement. Steve Jobs, the inventor, had a robust and undeniable commitment to innovation and a high sense of product quality through cutting-edge technology. Such magnificent benefits always resonate with the customers who still value these qualities today through an emotional connection that earns customer loyalty forever.
- Domino’s
Domino’s pizza represents the food sector’s pizza category, where many of their digitized services have also enjoyed tremendous customer loyalty. Perhaps the restrictions on movement also compelled many people to prefer to order food items to their homes. And as one right turn deserves another, the business relationship most likely does not end with just one deal. Instead, the customer-client relationship ranks high in a continuously profitable relationship.
In the initial ranking, dominos is ten levels lower in ranking based on the acquired points in customer loyalty. And the ability of this brand to meet up with its consumers’ needs is one of the most important benefits it has. The brand also spends a reasonable time giving out special offers, bonuses, and other complementary offers to loyal customers. As a result, the marketing promotions become much more productive than the conventional marketing strategy to get new customers.
- American Express
The OPEN forum of the American Express brand changed the company’s game since 2007 as many now think more of the brand for big commerce rather than a mere business brand. The company’s marketing journey and growth is a great tool that has served as a driver of customer loyalty marketing programs. Instead of competing with other businesses, the brand is committed to helping other small businesses grow by providing the right environment and resources.
The strategy also involved new insights and the provision of resources such as small business cards and services. It gradually gave room not just to be a Business-to-Consumer (B2C) company but a Business-to-Business (B2B) company. This position immediately inspired customers to view this brand with a different perception and thereby drew their loyalty. As a result, there is less need for billboards and cold calls through emails and more focus on adding real value to real customers who are more than willing to let it.
Some other impressive brands in the customer loyalty programs include Google, Disney, Home Depot, WhatsApp, and Samsung. Despite Google and Samsung losing some rankings compared to the previous rating, the two brands remained among the top 10 brands. Remember, all these highly-rated brands are also built a very thriving customer base, from which their customer loyalty programs gain success. These results indicate that a strong customer loyalty marketing program can rake in tremendous profits and relevance to a company brand.